The Business of Book Publishing: Papers by Practitioners by Elizabeth A. Geiser

Author:Elizabeth A. Geiser [Geiser, Elizabeth A.]
Language: eng
Format: epub
Tags: Political Science, General
ISBN: 9780891589983
Google: _K2bDwAAQBAJ
Goodreads: 5290576
Publisher: Westview Press
Published: 1985-07-20T00:00:00+00:00

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Round One

Bidder A $ 5,000 Mass-market: 10%. Trade: 71/2%.

Bidder B $ 6,500 Mass-market: 10%. Trade: 6% to 20,000 copies; 71/2% thereafter.

Note: Bidder B has offered a reduced trade-paperback royalty for the first 20,000 copies in order to help amortize more rapidly the setting-up expenses of preparing the book for publication.

Bidder C $ 9,000 Mass-market: 8% to 100,000 copies; 10% thereafter. Trade: 71/2% to 50,000 copies; 10% thereafter. Note: Bidder C is offering 2% less on mass-market for the first 100,000 copies for the same reason, namely, to help amortize early set-up expenses. Bidder C is also making the trade-paperback bid more acceptable by offering 21/2% more, or 10%, after 50,000 copies are sold, calculating that at that point early expenses will have been amortized and that such a possibility will be of appeal to the licenser.

Bidder D $13,000 Mass-market: 10%. Trade: 71/2% to 50,000 copies; 10% thereafter.

Bidder E $18,000 Mass-market: 10%. Trade: 71/2% to 50,000 copies; 10% thereafter.

Bidder F $20,500 Mass-market: 8% to 100,000 copies; 10% thereafter.

Trade: 71/2% to 150,000 copies; 10% thereafter.

Bidder G $25,000 Mass-market: 10%. Trade: 71/2% to 50,000 copies; 10% thereafter.

Bidder A $27,500 Bidding same royalties as in round one.

Bidder B Out of auction as predetermined ceiling was $17,500. This company felt that $17,500 was just about the amount of money the book could earn in its first three years and therefore did not want to bid anymore.

Bidder C Out of auction as predetermined ceiling was $15,000.

Bidder D $30,000 Same royalties as before.

Bidder E Out of auction as predetermined ceiling was $20,000.

Bidder F $32,500 Agrees, since this is a competitive situation, to meet the same royalties as bidder D and therefore to improve the royalties bid in round one.

Bidder G Out of auction as predetermined ceiling was $30,000.

Round Three

Bidder A $35,000 Bidder A also agrees, since this is a competition, to meet the most attractive royalties that have been offered so far.

Bidder D Out of auction as predetermined ceiling was $35,000.

Bidder F Out of auction as predetermined ceiling was $35,000.

Bidder A therefore buys the book for $35,000, with a mass-market royalty of 10% and a trade royalty of 7xh% to 50,000 copies and 10% thereafter.

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